Tuesday, July 14, 2015

The Thing About Marketing People

notebooks by Archie Grand

I love marketing people. Whenever I am in a room full of marketing people, I want to stand up, raise my fists in the air and shout “my brothers!!! My bros!!! my brethren!!!!! I love you!!!!!” I will now attempt to outline exactly what it is about this special group of men and women that I so adore.

First of all (and probably least importantly), we like to party. We’re the socialites of business school. We’re the ones hosting soirees, popping champagne, dancing on tables. Our job is to know and understand the immeasurable crevices of the human mind so naturally we socialize A LOT. We’re talkative and chatty and silly and goofy and funny. Marketing people are the most interesting people in the room, but we’ll never let you know it. We're like the Kanye Wests of humility. 

Like all serious party animals, we don’t half-ass anything. We play hard AND work hard, to proliferate an overused cliché. We’re passionate about our clients, our brands, our stories, our customers. We care deeply. Enough to want to make others’ lives easier, better, empowered, inspired. We work day in and day out. We sacrifice our weekends. We collaborate. We don’t whine. (However, we do wine on occasion. Reread paragraph two.)

Marketing people are hospitable, welcoming, and immensely inclusive. We live by the philosophy that a good idea can come from anywhere and anyone. We don’t discriminate. Join our party, participate in our discussion, challenge the ways we think. We know the humblest of ideas turn into the best brand story, the best message, the most inspiring call to action. We encourage your creativity and when the idea goes viral, we praise you until you say, oh shut up already.

I love the goofiness of marketing people. Marketing people are real. We were the Lizzie McGuires of middle school, the Ferris Buellers of high school. The Liz Lemons of anything that came after that. We have Buzz Lightyears figurines on our desks or autographed The 1975 posters on our cubicle walls and we’ll be the first to respond to your email chain with a gif of the latest viral cat video or whatever. We’ll still be using the terms “bae” and “on fleek” well into our forties (ironically of course). We march to the beat of our own drums and we don’t give a shit. Our elements of style are so unique its insane.

We are powerful because to the meetings we bring the numbers: the ROI, the market research, the campaign test results, the qual and quant, the tough guy charts. But we are invincible because those numbers back up ideas. Ideas are what got America electricity. And Iron Man. Snapchat. The electric toothbrush. Ideas are what make life interesting, worth living, worth improving. Ideas change lives, improve standards of living, alter the course of history. One day, an Idea will cure cancer. An Idea will solve world hunger. I’m not saying Marketers will do all those things, but they will protect those Ideas. They will keep those Ideas in velvet-lined boxes and polish them daily. They will stand up for creators of Ideas, be they doctors or lawyers or college students. They will promote your Ideas.

What I love most about Marketing people in addition to all these wonderful things is our friendship. I think this might be the ticket to all our behind-the-scenes success because without community, there would be no market. We are genuine friends.

Thank you to my Terry friends and my JWT friends. Each one of you is a blessing and a badass, and for that I am truly inspired.  

Monday, July 13, 2015

Bum Bum Ba Da Bum

baggage claim at LaGuardia Airport

This is a musical town and therefore needed a musical playlist. Here, in no particular order, are my favorite songs (and corresponding lyrics) about The City:

1. Welcome To New York - Taylor Swift  kaleidoscope of loud heartbeats under coats

2. New York Groove - Kiss  to the left and to the right buildings towering to the sky

3. Empire State of Mind - Jay Z  long live the king, yo, i'm from the empire state

4. New York City - Among Savages  just come as you are, when you leave you will be changed

5. Manhattan - Ella Fitzgerald  i've a cozy little flat in what is known as old Manhattan

6. Theme from New York - Frank Sinatra  i'll make a brand new start of it in 'ole New York

7. No Sleep Till Brooklyn - Beastie Boys  i'll be rockin' this party 8 days a week

8. Manhattan - Kings of Leon  i like to dance all night, it summons the day

9. NYC - Annie cast  NYC, what is it about you?

10. New York State of Mind - Billy Joel  i know what i'm needin' & i don't want to waste more time

11. Back to Manhattan - Norah Jones  i have a prince who is waiting and a kingdom downtown

12. On The Sidewalks of New York - Nat King Cole  on a summer's evening...

13. New York City - Norah Jones  we were full of the stuff that every dream rested

14. Native New Yorker - Odyssey  you're no tramp, but you're no lady, talking in street talk

15. Mona Lisas and Mad Hatters - Elton John  until you've seen this trash can dream come true

Sunday, June 28, 2015



The color navy blue will always be associated with sorting out my dad's socks while helping my mom fold laundry. I'd be watching TV on their bed, sorting through a week's worth of clean clothes, and the pile of ambiguous black and navy socks was always daunting. The man can run through a drawerful of socks, let me tell you. Besides attempting to be a somewhat helpful member of the household, this chore made me an excellent determiner of whether an article of clothing is navy or black. (The secret to life and fashion is knowing and using this slight difference to your advantage.)

With this anecdote in mind, I'm turning to some navy inspiration as we head into July. Though the color wears well year round, there is something about a crisp navy skirt billowing in a July breeze or comfortable navy sneakers for summer city strolls or a beat up Yankees hat to keep the sun off your face. These are some of the fun navy pieces I have on my wishlist this July.

{song of the moment}
"Blue" by Joni Mitchell

Some navy inspiration from my good friend Kate Spade:

Monday, June 22, 2015

Seersucker at Smorgasburg

Eating is not merely a material pleasure. Eating well gives a spectacular joy to life and contributes immensely to goodwill and happy companionship. -Elsa Shiaparelli 

1 Smorgasburg & the Manhattan skyline \\ 2 Smorgasburg logo \\ 3 Mint Lemonade from Big Mozz \\ 4 the Dough doughnut selection \\ 5 a geometric view of the Brooklyn Bridge \\ 6 gleefully swinging at Pier 2 (#KidAtHeart)

There have been lots of delicious moments in New York so far, with the weekends being particularly sweet. Saturday and Sunday are blank slates full of endless possibilities in a City where boredom is unknown and unwelcome. To commemorate summer weekends full of fun and friends (and food), each Monday Ill relate back some of the great things the City has to offer. As I am a weekend behind, today Ill give you a double dose of weekend fun with two new posts.

The weekend before last was jam-packed. Saturday I watched the Braves beat the Mets (Go ATL!!!) at Citi Field and then came home quickly and changed to go out to Le Bain (we didnt make it inside because we didnt have a personal invitation from the DJ) and The Brass Monkey (we did make it inside and onto the roof!). Sunday was the perfect, PERFECT summery afternoon. I met up with my friend Joy (check out her Snap Story blog!) and her roommate and we traversed across the Brooklyn Bridge and made our way to Smorgasburg. Which could be retitled: Heaven for Foodies and For Regular People Who Like to Eat. Smorgasburg is an outdoor food market in Brooklyn that is open on Saturdays and Sundays. There are many vendors selling everything from artisan tacos to fresh Maine Lobster rolls to Rice Krispie Treats ice cream sandwiches to actual coconuts where you can sip coconut milk out of them with a straw. I wandered around for a good 30 minutes before deciding what to start with. Here's what I got (all equally and succulently delicious):

course one: Schnitz The Yonz ½ sandwich with fried butternut squash, jicama-fennel slaw, and honey-Siracha mayo

course two: Takumi Taco Spicy Shrimp Taco with shrimp, corn salsa, avocado, and chipotle aioli

course three: Dough Salted Caramel Doughnut with chocolate glaze

course four: Big Mozz Minty Lemonade

After wandering around Smorgasburg, we made our way through the Brooklyn Bridge Park, sipping our lemonade. One wonderful part of that area are the piers that have been remade into playgrounds. As a large supporter of quality playgrounds, these exceeded my expectations. There was a whole area dedicated to swings and a soccer field and basketball courts and A ROLLER RINK. I KID YOU NOT. A ROLLER RINK. (Joy & I are definitely going back for some inline skates.) With the sun shining overhead and the metropolitan excitement wafting through the air, that Sunday couldnt have been more perfect.

{outfit of the moment}
dress: Old Navy
sunglasses: Ray-Ban
bag: vintage Dooney & Burke (Agora Vintage)

{song of the moment}
 "Sweet Love" by Comet Kid