However, the element of style that stood out to me in this collection is not necessarily a piece of clothing in particular, rather it's the whole idea behind it: more specifically seen in the ads for Gurung's campaign. On Target's website, for example, you can take a quiz that tells you your "love style." You can be romantic or a heart breaker or crush-worthy. (I'm the last one, wink wink) I don't think I've taken a quiz like that since maybe the sixth grade, but nevertheless it made me giddy that my love song is New Edition's "Candy Girl" and that I should wear floral. (both of which I adore) The little video that accompanies each result to the quiz is precious; starring Olivia Thirlby, Gurung's Target ad is the RomCom you wish existed. (The video for "crush-worthy included a sword fight with flower bouquets and Olivia catching popcorn in her mouth and a silly impromptu dance party. Literally my idea of a perfect first date.) And if the adorable quiz isn't enough, Target and Gurung hosted a launch party on Wednesday that was a CARNIVAL. A carnival. During fashion week. There were rides and carnival food and Ne-Yo. I'm a
carnival enthusiast secret daydreamer and a hopeless romantic, so this collection and Gurung's inspiration speak to me. I can't wait to check it out in stores tomorrow! Personally, I've got my eye on the printed shirt dress and the floral shorts...check out the full collection here.