Tibi x Heery's

Friday, October 2, 2015

"Athens did Brooklyn before Brooklyn did Brooklyn." 
So said Amy Smilovic at the Tibi x Heery's event at The Cotton Press in Athens Thursday night, confirming that Ath-town style is the original cool.

A Georgia alumna and (major bonus points) a Chi Omega girl, Amy brought her popular line Tibi to Athens to show her Fall 2015 collection. Tibi fangirls and sorority sistas and Athenian moms (the most stylish ones of the group, truly) gathered together to show support for Amy and Tibi as well as watch a real life New York runway show. I'd never seen anything like it, and judging by my pictures, you wouldn't be able to tell the difference between the Athens and NYC runways. The event was cool and hip. We drank champagne out of petite little flutes and sat front row. We mingled and posed for photographers. (Okay, for superfluent Athens photographer Blane Marable but a photographer is a photographer, right?!)

But more so than the theatrics of the evening, I loved what Amy had to say about her story and her line. Mr. Heery of the popular and fashion forward downtown icon Heery's interviewed her prior to the show and she said several things that made me pause and think. Most notably, Amy graduated from UGA with a degree in Advertising and went to work for Ogilvy and Mather post grad. She worked on the AMEX account, later began working at AMEX, moved to New York, met her husband, and the pair moved out to Hong Kong. From there, Amy knew she always wanted to start her own business, and the opportunity seemed to present itself in China. Thus, Tibi was born. I certainly related to her story and loved hearing that she didn't necessarily start out to become a designer. Life just happens sometimes I guess.

Finally, I'll leave you with some of Amy's thoughts on style. She said this particular collection was inspired by comfortable clothes that you'll actually want to wear. "Like, if you feel easy and relaxed at a dinner party, but you feel guilty because you are so cozy," was her story behind the ensembles. She said that when we get rid of the self-consciousness that comes along with getting dressed, and we dress the way we want to dress, that is when true style manifests and thrives. I love this notion, and I want to think less about how I dress and how others dress and just wear what makes me comfortable and happy: just like that cool, cozy Tibi girl.

Below are a few highlights from the Athens show, but click here to see the full Fall '15 collection.




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